What drew your attention to the Cath Kidston YCN brief?
My year at college has been very special for me and I wanted to produce a tangible piece of work that my friends and family would immediately understand. When I saw the Cath Kidston brief it jumped out at me. My friends and family all adore Cath Kidston which meant I had some very helpful critics, in fact I was more worried about showing them my design than my tutors.
Tell us a bit about your print?
I wanted to tap into that special feel that Cath Kidston patterns have. I looked at a lot of different themes but Agatha Christie’s Miss Marple novels just struck a cord with me. It just felt like the right balance of English heritage, vintage and homeliness but the subject matter would lend an edgy playfulness of the British sense of humor.
Agatha Christie is the best selling author of all time so I felt this would appeal to a large audience and help communicate the design.
I decided on four Agatha Christie Miss Marple novels; I won’t say which so it doesn’t spoil the fun of working out which is which. I always love films that you watch for a second time and see all the little details you missed the first time and I’ve used that concept in my design. I also wanted it to be fun so there are small clues to each of the four novels dotted about the design and some red herrings, for example there are bodies under the washing line in two of her books.
What were you inspired by when working on it?
My first introduction to Miss Marple was the 1980s TV series staring Joan Hickson when I was 12 years old.
The first thing that came to mind when I started the design was the opening title sequence. It’s an illustrated scene of an English village; it then cuts to a scene of a game of cricket and then the camera zooms in to show a dead body on the ground. This really inspired the basis for my design and the other elements came after.
The text above was written on behalf of the Cath Kidston brief, 2014.